Developing a Successful Hybrid ASC/OBL: Avoiding Pitfalls and Maximizing Profits
Embarking on the development of a hybrid ambulatory surgery center/outpatient-based laboratory (ASC/OBL) is akin to launching a rocket to Mars. The complex planning, design, and construction phase can take months to over a year, but the journey doesn’t end with the grand opening. A crucial transition period follows, where the facility needs to gain momentum to achieve full business and operational success.
To prevent the crash and burn of failure to launch, here are key action points to consider during the post-opening period of your new hybrid ASC/OBL:
Point 1: Assemble a Strong Management Team Early
A robust management team is fundamental to steering the facility in a patient-friendly, cost-effective, and progressive direction. Rather than an afterthought, the management team should be an integral part of the planning process from day one. They play a pivotal role in providing guidance, preparation, and strategic design to ensure the ultimate success of the hybrid ASC/OBL.
Key Takeaway: Involve your management team early in the planning process to set the stage for success.
Point 2: ASC Management is Unique
Avoid the misconception that successful hospital or medical practice managers can seamlessly transition into ASC management. Managing an ASC demands specific skills, a decisive mindset, and the ability to adapt quickly to a less forgiving environment. Consider partnering with an experienced ASC management company to ensure you have the right leadership in place.
Key Takeaway: Hire an ASC-minded and ASC-capable lead administrator to ensure a smooth operation.
Point 3: Invest in the Right Support Staff
The success of your hybrid ASC/OBL doesn’t stop at the management level; it extends to all staff members. From the reception desk to the nursing staff, each team member must possess not only technical skills but also the temperament for collaborative work with surgeons, patients, and colleagues.
Key Takeaway: Employ the right staff at all levels to foster a harmonious and efficient work environment.
Point 4: Embrace Paperless Technology
Seamless, paperless technology is more than a goal; it’s a necessity for success. Ensure that all systems are operational and interfaced well before the facility’s opening day. Train both the administrative staff and medical staff, including physicians, on the electronic medical record system to maximize efficiency and claims processing.
Key Takeaway: Going paperless translates to increased revenue through faster claims processing.
Point 5: Educate Staff and Physicians on Costs
While increasing income is vital, tracking and managing costs are equally important for the ASC’s success. Be transparent with administrative staff and physicians about the actual cost of supplies per case, as it directly impacts the facility’s profitability. In the evolving landscape of value-based payment models, understanding service costs is crucial for the facility’s long-term survival.
Key Takeaway: Transparency about costs empowers your team to make informed decisions and ensures future profitability.
By focusing on these action points and taking advantage of the unique opportunities offered by a hybrid ASC/OBL, your facility can soar to new heights and achieve sustainable success in the dynamic healthcare industry.